Your Reputation Precedes You
We spend years, even our whole lives, building a reputation. However, your reputation can easily be tarnished in a moment's notice.
As we are all aware, the internet has allowed many of us to have access to much more information about individuals than they probably want us to know. Establishing and maintaining a positive personal and corporate reputation matters now more than ever before. We must constantly strive to build, enhance, maintain and defend our reputation in all areas of our lives.
As a real estate agent, the impression of my reputation most often precedes me. In order to continue to build my business, my reputation must speak for itself. Many things-brand, public viewpoint, customer relations, image and quality of service-affect a realtor's reputation.
Ask yourself the following questions:
- Image: How well known is your name known with your target market?
- Loyalty: How attached are clients to you? Have they recommended you to others?
- Quality: Are your clients satisfied with the level of service you provide? What is most important to your client?
Stay aware of the lasting impression you make while working with customers and clients. Sometimes your reputation shows up well ahead of that first face-to-face meeting.
