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Selling Your Home Requires You To Appeal to a Buyer’s Emotions

Selling Your Home Requires You To 
Appeal to a Buyer’s Emotions

 Home in hands

Buying and selling a home is a very emotional experience! Although it’s in everyone’s best interest to try to approach home buying and selling in a practical and business manner, the buyer’s emotions are always part of their decision of whether they will like your home. When a buyer walks into your home, they can’t help but be impressed or turned off by the sensory implosion of what your home creates. If they are not impressed in a positive way, they will tend to shut down their desire to consider the purchase. Sellers should be mindful of this to improve the first impression by doing simple things like new paint and new carpet along with consideration of other updates before placing their home on the market.

home buyer senior1

Real estate professionals should be available to offer stable and sound advice to appeal to the buyer’s needs to help determine whether the home matches their criteria. When holding an open house, a buyer can walk through and say they are not ready, but 10 minutes later they may decide to make an offer to purchase because they are acting on their emotional impulses. That is not to say that everyone who walks into a home will want to proceed to buy, but it only takes one to make a sale.

Real estate is still the American Dream and the best investment in many people’s lives. That is why home related TV shows are so popular. There are billions of buyers and sellers using all the real estate web sites and most are consumers who are shopping for homes and searching for details that go with that particular home including photos, floor plans, etc.  Before buying, consumers are looking for lots of details. If interested, they will then call their agent or respond to the online info to make arrangements to see that home.

Here is a list of home information that will capture more buyer’s attention when they search online:

  • Quality content full of useful information
  • Great professional photos of interior and exterior of your home
  • Local neighborhood and community information


Home Improvements to consider before placing on the market:

  • Repaint with neutral colors
  • Replace old carpet
  • Freshen up what’s old
  • Finish off the honey-do list
  • Improve the curb appeal

home buyer senior2

If you are age 55 or over and planning to buy or sell a house, you have come to the right place!  Buying or selling a home involves some important decisions, and it can be a stressful and confusing process. You need someone who is professionally trained to offer you sound advice and personal assistance to make that process as pleasant and easy as possible.  In this age of technology, you also need someone who is committed to using the latest technology to market your home or to help you find a new home.  I am available to offer personal attention and quality service with a high degree of care and professionalism.  Let me use my real estate training and extensive knowledge in serving the senior population to help you make good decisions and guide you through the home selling or home buying process.


Call Barbara Michaluk, Realtor and Senior Real Estate Specialist to discuss your home buying and selling needs.

Phone 240-506-2434 or email

My AR banner 2017

Barbara Michaluk, Realtor

Phone 240-506-2434

Email:  /  Web:

Authorized Leisure World Specialist / Senior Real Estate Specialist /
Internet Marketing Specialist / Certified E-Pro / Certified Staging Agent

Weichert Realtors / 3816 International Dr / Silver Spring, MD 20906

Authorized Leisure World Specialist     Barbara Michaluk Graduate Internet Marketing Specialist Barbara Michaluk Senior Real Estate Specialist   

Comment balloon 5 commentsBarbara Michaluk • October 14 2017 03:15PM


Great information..thanks for sharing and have a wonderful Saturday!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) about 1 year ago

Good morning Barbara Michaluk this is great information for sellers.

Thank you for sharing with us.

Posted by Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker (Harry Norman, REALTORS® ) about 1 year ago

Well written and makes the point!  I guess it all starts with a positive emotional experience.

Posted by Brenda Whitman, Live in Laramie Real Estate, Broker/Co-Owner, Laramie, Wyoming (Live in Laramie Real Estate, Laramie, Wyoming) about 1 year ago

This is very good reading for prospective home sellers.

We are among those who should downsize.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) about 1 year ago

thank you all for your comments. Hope you have a productive day!


Posted by Barbara Michaluk, Top Producing / Full Service REALTOR in Marylan (Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434) about 1 year ago